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Hardware stores have long been struggling to keep up with the changing customer landscape. Facebook and other social media platforms provide unprecedented opportunities for hardware stores to connect with their customers, but many are still not sure how to make the most of these tools.

By using social media to its full potential, hardware stores can increase customer engagement, leading to more sales and a stronger relationship with the community.

Here are some tips for using social media to engage your hardware store customers:

1. Use social media to show off your products and services.

Hardware stores often have a lot of great products and services that customers may not be aware of. Use social media platforms like Facebook and Instagram to show off what you have to offer.

2. Use social media to run promotions and giveaways.

Promotions and giveaways are a great way to increase customer engagement on social media. Run a contest on Facebook or Instagram, and promote it heavily on your other channels.

3. Use social media to provide customer service.

Social media is a great way to provide customer service. If you have a strong presence on social media, you can quickly and easily respond to customer questions and concerns.

4. Use social media to build relationships with influencers.

Hardware stores can use social media to build relationships with influencers in the industry. Connect with influencers on Twitter and LinkedIn, and offer them products or services in exchange for exposure.

By following these tips, hardware stores can use social media to increase customer engagement and sales. Hardware store owners who are not using social media are missing out on a valuable opportunity to connect with their customers.

Do you own a hardware store? Contact Titan Digital today if you’re ready to start using digital marketing to promote your Hardware Store.