The Learning Center

Do you have a social media marketing strategy? If not, it’s time to get one. Social media is an essential part of any successful business today. It can help you build your brand and connect with new audiences in ways that other platforms just don’t provide. But many companies make mistakes using social media without a plan or clear goals in mind. As a result, their efforts are often scattered and ineffective. 
 

To create a social media strategy that works, you need to keep a few dos and don’ts in mind. 

DO: 

1. Define your goals 

What do you want out of social media? Not every business is going to have the same impact on social media. An insurance agency will not have the same goals as a restaurant or a construction company. Do you want to increase your followers, get high engagements, or reach a smaller, more dedicated audience? 

2. Know your audience 

Who is your target audience? Knowing who you want to reach with your social media posts is essential to success. Without this knowledge, you will aimlessly share content without connecting with anyone. 

3. Experiment with different types of content 

To keep your audience engaged, you need to post different types of content. This can include images, videos, blog posts, infographics, etc. Try out other things and see what your audience responds best to. 

4. Be consistent 

It’s essential to be consistent with your social media posts. This means posting regularly and at the same time each day or week. If your followers know when to expect new content, they are more likely to engage with it. 

5. Engage with your followers 

Social media is all about engagement. If you want people to follow and interact with your posts, you need to do the same for them. Follow other businesses and individuals in your industry, like and comment on their posts, and join in on conversations. 

6. Monitor your results 

To see if your social media strategy is working, you need to monitor your results. This means looking at your engagement rates, reach, and the number of new followers. If you’re not happy with your results, make changes to your strategy and continue monitoring until you start seeing the results you want. 

DON’T: 

1. Post without a plan 

As we mentioned before, one of the biggest mistakes companies make on social media is posting without a plan. If you want to succeed, you need to have a strategy in place. This means knowing your goals and target audience and creating content that appeals to them. 

2. Neglect your social media accounts 

Just because you have a social media account doesn’t mean your work is done. You need to be active on your accounts and post regularly if you want people to follow and engage with you. Neglecting your social media will only lead to a decrease in followers and engagement. 

3. Post low-quality content 

In the age of social media, content is king. If you want people to follow and engage with your posts, you need to ensure they are high quality. This means using clear images, well-written text, and exciting topics. 

4. Ignore your followers 

Your social media followers are your biggest asset. If you want to be successful on social media, you need to listen to what they say. Pay attention to their comments and feedback, and use it to improve your strategy. 

5. Posting too much 

You don’t want to flood your followers’ feeds with content. If you post too much, people will start to tune you out. Stick to a regular posting schedule, and only post when you have something interesting or valuable to share. 
 

Social media is a powerful tool for businesses of all sizes. By following the do’s and don’ts we’ve outlined, you can create a social media strategy that engages your audience and helps you achieve your business goals. Remember to experiment with different types of content, be consistent in your postings, and engage with your followers. Monitor your results regularly to see what’s working and what isn’t, and make changes. By following these tips, you’ll be on your way to social media success. 

Are you looking to start marketing your business on social media? Titan Digital is here to help! Contact our office today to get started.