The Learning Center

Step one. Does your company have a website? Yes? Good.

Step two. Is your website receiving a lot of traffic? No? Not so good.

Your website is the information and sales haven for your business. When you notice that the level of traffic to your website is incredibly dismal, it’s time for a change. But first you need to pinpoint exactly what is driving your customers away from your website instead of towards your blog, sales pages, or contact form.

Have you heard of a bounce rate? Long story short, it is a website statistic that displays the percentages of visitors who left your website after only viewing a single page. Regardless if that page is a landing page or your home page, the fact of the matter is that it didn’t attract the customer to continue on. It’s a simple math equation. Website – Customers = No Profit. Let’s explore why your website isn’t receiving the traffic and exposure you desire.

1. Far too much text.

When consumers visit your website, they do not want to read a novel about your company. Yes, they do care about the products and services you offer, but do you really think they need (or want) to know every little detail? Most customers want to know what you offer, how much you charge for it, if you have a good review from past customers, and how to get in contact with you. When you cram too much text into a single page, it is entirely distracting and can end up aggravating customers, causing them to leave.

Instead of piling the entire encyclopedia about your business on your home page, tighten up the copy, organize the content properly and make it enticing. Your ultimate goal should be to have your website visitors take action, whether it entails guiding them to a sales page or signing up for your newsletter.

2. Old and Outdated.

When was the last time you redesigned your website? 5 years ago? The 90s? Yikes. Technology changes, and fast, so be sure that your website keeps up. If your company website has outdated and irrelevant information and looks as if it could be an ancient artifact, your customers are going to leave your website in the blink of an eye. Plain and simple, if your website looks like this example, you won’t attract the right customers – if any.

Unless you actually do own an ancient artifact business, a website design this archaic portrays the image that your company doesn’t keep up with the times. Update, update, update.

3. Disturbing Website Design.

If your website hurts to look at or is incredibly boring, it’s time for a change. Your lack of web traffic can be directly correlated to a sub-par web design. Web designs should be intriguing, captivating, organized, and most importantly, not distracting! If the colors clash, the images and text are all over the place, or the majority of your text is illegible, your customers will become frustrated and fast. Don’t fall into the mindset that just because your particular industry isn’t flashy or tech-savvy means you don’t need a great web design. Every industry needs an alluring web design to draw in customers, clients, and to provide information to the masses.

4. Broken.

If your domain name has expired, your hosting service has been down for months, or the majority of your links and website features malfunction, you certainly shouldn’t expect an influx of web traffic anytime soon. The purpose of a business website is to inform your customers and promote your products and services. If there’s a broken link, your website is down, or any other issues occur, they will not be able to find the information they were looking for. Be sure that your website functions properly when attempting to figure out the source of your low traffic.

5. Your customers cannot find your website.

You could have the most interactive website with a gorgeous design, but if your customers cannot find it…what’s the point? If you are a business owner and haven’t heard of search marketing before, take out a pen and some paper because you’re about to get a quick and crucial marketing lesson.

When you are looking for information on the Internet, where do you go? To a search engine, of course. Guess what? So do your customers. Without employing some form of search engine marketing, your website will not show up very high on the search results. Typically, consumers look through the first 3 pages (at most!) of the search results. Honestly, however, most of the time users do not make it past the first 3 results rather than pages. Search Marketing consists of Organic Search, Local Search and Pay-Per-Click advertising. If you employ any of these tactics, your search results will improve over time and so will your web traffic. All in all, the fact that your customers cannot find your website is ultimately driving your customers far, far away from your website, and potentially to your competition.

In order to drive sales, you need informed customers. In order to have informed customers, you need a top-notch website. If your website is guilty of the aforementioned factors, then you have a significant problem on your hands. Instead of having low web traffic and a decrease in sales, update your website and watch the results roll in.

So, now what? Titan Web Marketing Solutions can analyze your website and traffic and create a plan of action. From a complete website redesign to search marketing tactics, we’ve got you covered. Give us a call at 615-890-3600 to get started, or fill out the nifty little form on our website.