Search Marketing Done Right is
a Never-Ending Game
We specialize in helping businesses rank and driving traffic and leads to them with either physical locations or service areas covered from a central location. Companies with that rely on Google Maps and location-based searches to generate leads either through form submissions or phone calls. Ranking in such searches requires time and diligence to get the job done. This is how we get started.
Step 1: Strategy
Who is your ideal customer? What would they search for to find you? Those are just a couple of the questions we’ll ask during our strategy session as we work to understand your business.
Step 2: Keyword Research
Now that we know who you want to attract, we need to determine which keywords they use in their searches and how much competition we’re facing to get you ranked.
Step 3: Website Optimization
Once we’ve figured out the keywords we want to target, we need to work them into the website. This includes the content, images, headings, subheads, links and more. We don’t stop until every page is optimized.
Step 4: Directory Optimization
Yes, even your Google Maps listing can be optimized. Doing so establishes what the basic business info needs to look like. That info will then be added to hundreds of other websites over time.
Step 5: Link Building
Links are the juice. It’s the power of one website shared with another. Whether it’s a local directory, industry vertical, or shared content linking back, we need to continuously build links.
Step 6: Reporting
Each month we’ll provide reports breaking down what’s going on and the progress being made. What do we rank for and how high? How much traffic are we getting and from where?