Programmatic Advertising | Titan Digital

Programmatic Advertising

Utilizing the strategy of AI programs.

Get Your Advertising Journey Started Right

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No Human Error? No Problem!

We are familiar with the traditional ways of advertising digitally. It can become a bit of a tricky territory due to figuring out the inner workings of the advertising game with as little human error as possible. It happens! Programmatic advertising is the new way to properly maintain an advertising strategy without the risk of human error. The process takes the combination of AI and machine learning to buy and place advertising instead of going through human negotiations that may contain errors and pre-determined prices. Our team is here to help you maximize this strategy through expert planning and execution of your campaigns.

Conquering the Digital Advertising Scene

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Display Ads

Our marketing team has direct access to all of the significant ad exchange networks, which allows us to serve ads on millions of websites across the internet and over 600,000 mobile apps.

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Audio

Popular streaming services – such as Spotify and Pandora – can serve audio ads across all content types, including podcasts and music.

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Mobile

We serve on some of the biggest mobile sites and mobile apps. In addition, we always apply publisher blacklists to our campaigns to keep your ads off of spammy locations and keep you where you want to be.

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OTT/Connected TV

Popular streaming services – such as Spotify and Pandora – can serve audio ads across all content types, including podcasts and music.

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Native Ads
(Browser-Based)

Native ads are cohesive with the website they populate on or part of the native website experience. For example, you can find ads like this on most major news sites.

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Streaming Video

Some find that this can be a cheaper option when compared to traditional TV or OTT advertising. We can target users online with video pre-roll and video banner ads. These types of ads are most often found on various video platforms.

Creating Unique Campaigns One Location at a Time

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Place-Based Marketing

Place-based marketing allows us to reach consumers directly on their mobile phones when they visit specific locations and events like – hospital ERs, concerts, malls, sporting events, political rallies, car dealerships, state fairs, conventions, etc.

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Geofence Individual Households

Addressable Geofencing can be used to target specific households. Run solo campaigns or improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts.

1. Advertisers upload street addresses into the platform.

2. Those addresses are converted into geo-fences that conform to the plat lines of each address.

3. Devices “seen” within those plat lines are targeted with mobile, video, and/or OTT/CTV ads.

Benefits of Geofencing

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Only need Location Services of mobile device turned on

Continue to target people after they leave the fence

Granular localization via custom shapes & sizes

Target geofenced audience as long as desired

Serve ads across thousands of apps & websites

Retarget customers who visit or commute through any geo-fenced location

Track off-line or “last mile” conversions to measure your campaign’s effectiveness

Is Your Business a Brick-and-Mortar?
Embrace Conversion Zone Tracking Strategies!

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Conversion zone tracking is a strategy that utilizes geofencing. We’ve created a simple graphic that showcases what happens when you use a conversion zone tracking method in your marketing campaign.

How Cross-Device Marketing Works

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User with mobile device enters geofenced location.

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GPS technology captures mobile device ID of user.

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User opens up browser
or app on their mobile device.

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Your ads are served across all of the user's connected mobile devices, tablets, and PCs.

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User is served your ads for up to 30 days after they enter the geofence.

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Your ads begin displaying on websites across the internet and a network of over 600,000 high-trafficked mobile/tablet apps.

OTT Advertising

Over The Top advertising (OTT) gives you the ability to reach your target audience with video ads, cross-device (TV, desktop, smartphone, tablet, etc.), through connected apps, like Roku, Hulu, DirecTV Now, SlingTV, and many others. Choosing to advertise with this method costs less than traditional TV and creates advanced TV targeting with specialized audiences in mind.

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Programmatic Audio Advertising

Programmatic audio automates the selling and insertion of ads in audio content like podcasts, digital radio, and music-streaming services. Examples of platforms in our inventory are Spotify, Pandora, & Google Play Music.

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CRM Retargeting

Many label CRM retargeting as a necessity in the business-to-business world. The ultimate goal of this process is to target users based on similar patterns of behavior similar to existing/prior convertors.