Leads That Are Just a Click Away
Let’s face facts. We’re all in a hurry, and business is demanding. We need as many opportunities to make a sale as we can get, and we need them quickly. While SEO is great, it’s the long game. It takes time to get results. But Pay Per Click Ads? Well, that’s a different kind of game. Yes, you’ve got to pay to play, but you can be on top of Google’s search results. It’s about finding the right keywords to target, writing better ads than your competition, and being competitive with your bidding. Bottom line: it’s about running a stronger campaign than the other guy.
PPC is a pure focus on lead generation and increased sales. The better the campaign you run, the more the system will reward you. But let’s be real – there’s money on the line. You’re making an investment and want a return, which means you want to up your odds of success. You want a team on your side with the training and experience to help you win the game. You want a Google Certified Partner running your campaign. Don’t worry, we’ve got you covered.
There are two things we tell people about pay per click ads. The first is that PPC is the way to go when you want to target a large geographic area and specific keywords quickly. The second, unless you like wasting lots of money, is not to do them yourself. Training and experience matter. We’ve got people on our team that have both. We’re a Google Partner, which means we’ve been trained to run campaigns the right way. The six steps below will give you an idea of what one of our campaigns look like.
We’ll start by talking to you. What services do you want to sell? Who is your ideal customer? What geographic area do you want to cover? The better we understand your goals, the better the chance your campaign will be a success.
First, we answer the big question. What keywords do we target that will bring new customers? Anyone can slap some keywords into a campaign and get traffic to a website. It’s the ability to get the right traffic that matters.
Next is the heavy lifting. It’s time to get the campaign itself ready to go. Create the ad groups, write the ads, work out the extensions, set the locations, budgets and bids. Do the work that will bring the campaign to life.
PPC isn’t only about who to target and where; it’s also about well-designed landing pages. Once your ads are clicked on, the goal is to convert that visitor into a lead. Well-designed landing pages will increase your ads’ conversion rates.
At this point we’ll do a final check to make sure nothing has been missed. All the campaign settings are right, the correct keywords have been chosen, ads have been written, and landing pages are live. Then it’s time to flip the switch.
We’ll make ongoing modifications to your campaign to ensure your ads are being served efficiently. And we’ll monitor and provide reports on how your ads are performing once they are launched. The goal is to generate quality leads.
We’ve often been asked the question, why can’t I just run PPC ads myself? Well, you can. We just don’t recommend it because you’ll be wasting a lot of money. Proper training and experience matter, and we’ve got lots of both. The case studies shown represent just a couple of our success stories. To learn more about how we work, we encourage you to take a moment and read them yourself.
Website, PPCread the case study
Website, SEO, PPC, Socialread the case study
Website, PPCread the case study