The Learning Center

The amount of content we interact with in a single day is astronomical. Endless tweets, remarketing ads, blogs, white papers, and more are now part of our daily routine. Out of those types of content, which are we most likely to remember and interact with? Video.

Video has the ability to capture our attention for an extended period of time (which is no easy feat in today’s digital world), and convince us to take an action. Other types of content are capable of doing this too, but 80% of Internet users remember the video ads they watch online.

Can you tell me the name and subject of the e-book you downloaded a few weeks ago? Yet, everyone can remember the “Dumb Ways to Die” video marketing campaign.

While video is spectacular on its own, it is far more powerful and yields greater results when combined with the various aspects of your online marketing strategy.  

Social Media

While scrolling through your Facebook newsfeed, what catches your eye? I bet ten bucks you wouldn’t stop for a simple text update. In fact, unless the text update is controversial and argumentative, do you really think that you’ll engage with the post?

As stated by Simply Measured, video is shared 1200% more times than text and link posts combined.

[tweet_this_percent tweet=”Video is shared 1200%25 more times than text and link posts combined.” posturl=”https://titandigital.com/looking-to-give-your-online-marketing-strategy-a-boost-add-video/” display-tweet=”Video is shared 1200% more times than text and link posts combined.”]

With the introduction of video advertising options on platforms such as Facebook, your social media campaigns can virtually skyrocket with the inclusion of video.

Social media is a great channel for telling your brand story, conversing with customers, and learning more about your audience. Therefore, you cannot throw any old video on your Facebook page. There is nothing more awful than a brand or company using viral videos of cats or ‘fails’ to generate engagement. When using video for your social media marketing strategy, make sure the content is relevant to your audience’s preferences and needs/desires.

Email Marketing

We’re bombarded by emails daily. From sales promotions from our favorite stores, to contest offerings we forgot we signed up for; email runs our lives. Don’t forget about all the emails we deal with at work on a daily basis.

Thanks to the overwhelming amount of email we receive each day, your email needs to stand out from the crowd. What better way to accomplish this than with an intriguing video?

In fact, did you know that email click-through rates improved by 200-300% when a video was included? (Forester) To separate your email from the mundane and intrusive emails your audience receives daily, you can also allow your users to download or share the video as an incentive to engage with your brand.

[tweet_this_percent tweet=”Did you know email click-through rates improved by 200-300%25 when a video was included?” posturl=”https://titandigital.com/looking-to-give-your-online-marketing-strategy-a-boost-add-video/” display-tweet=”Did you know email click-through rates improved by 200-300% when a video was included?”]

Don’t settle for a boring email marketing campaign — add video!

Web Design

What are you trying to accomplish with your website? Whether you’re trying to generate sales or improve the overall reputation of your brand, adding video content to your website can help you achieve your particular goal.

Regardless of your goal, your website serves a purpose — to tell a story. Your website visitors could scroll and read to learn about your business, or they could watch a high quality, engaging video and know your company in the same amount of time (or less!).

Plus, you want your website visitors to stick around, right? (If you are concerned about your search rankings and sales, you absolutely do.) Videos encourage your audience to learn more, visit other pages, and elicit a specific action. The question now is, where are the videos on your website?

Landing Pages and Online Advertising

Landing pages work in conjunction with your additional online marketing efforts to convince customers to pull the trigger and purchase your product, sign up for a service or engage in a desired action.