The Learning Center

Hardware stores have been around for many years, and there have been plenty of ways to promote the business. However, these stores have new and exciting opportunities to reach out to customers and increase sales in the digital age. Hardware stores need to focus on digital marketing because it’s one of the best ways to reach new customers. Advertising on social media, having a website and newsletter, and creating online tutorials are great ways to promote your business and attract new customers. 

Using Social Media to Promote your Business 

Almost everyone is getting on social media. Now, you can reach customers just by posting about your products on any social media platform. A smart business should invest time in creating a social media presence. Hardware stores can use Facebook and Instagram to create an online community for their customers, share tips, show off photos of products being used in the real world, and more. You can also hold giveaways for followers, which is a great way to engage your customer base. The whole purpose of social media marketing is to establish brand awareness. While there is potential to directly convert sales with social media, it is not the goal. What it will do is get your name in the back of your customers’ heads for the next time they need hardware supplies. 

Websites and Newsletters 

A hardware store’s website and newsletter are perfect for promoting the products customers need for their DIY projects. Post tutorials and advice about using certain products and offer discounts on those items as incentives. You can even let customers subscribe to a mailing list that will notify them when you have a special or new product available for purchase. Websites will serve as a great introduction and all-in-one place to find information, and your newsletter will be a way to stay in touch with current customers. 

Videos, Tutorials, and DIY Instructions 

Creating tutorials, product advice, and instructional videos are all great ways to get customers to engage with your store. Having a YouTube channel or uploading videos to Facebook will help you be the go-to resource for information about tools and DIY projects. Many customers looking for hardware supplies may not know how to use the tools or products they buy. So, videos or tips on a website or social media can be very helpful and make people want to come back to your stores. 

The bottom line is that hardware stores need to focus on digital marketing because it’s one of the best ways to reach new customers. The key with any type of advertising is finding what works for you, so don’t be afraid to try different things! 

In today’s digital world, hardware stores need every advantage they can get to stand out. If you need help with anything within the digital marketing realm, Titan Digital is here to help. Contact our office to get started today.