The Learning Center

If you’re new to programmatic marketing, you’re probably asking yourself a million questions about it. 

But that’s why you have us! We are here to answer those questions and get you started exploring the benefits of programmatic marketing. 

Programmatic marketing is snowballing, with spending in the US expected to jump from $106 billion in 2021 to almost $142 billion in 2023. But what is it, exactly? In a nutshell, programmatic marketing refers to the use of software to buy ad space automatically. This allows for more targeted and efficient campaigns than traditionally buying ads through a human broker. 

What are some benefits of programmatic marketing? 

As we mentioned before, programmatic marketing allows you to be more targeted with your ads, which can lead to better results. But that’s not the only benefit! Programmatic marketing also allows you to: 

– Not have to worry about manually placing your ads. The whole process is automated, which means you can save a lot of time! 

– Reach a wider audience. Programmatic marketing networks are enormous! They include millions of websites and apps, which means you can reach a much wider audience with your ads. 

– Get better results. Because programmatic marketing is so targeted, you’re more likely to see better results from your ads. This could mean higher click-through rates, lower costs-per-click, and more conversions! 

– Save money. Traditional advertising is less targeted and can be more expensive. With programmatic marketing, you only pay for the ads that people actually see. This means that you can save money on your advertising budget and get better results at the same time!  

CROSS-DEVICE TARGETING 

Retargeting is a form of programmatic marketing that allows you to target ads specifically to people who have already visited your website. This is done by placing a small piece of code, called a pixel, on your site. When someone visits your site, the pixel tracks their movements and sends this information back to the advertiser. Then, when that person visits another site that is part of the programmatic network, they will see an ad for your product or service. 

GEOTARGETING 

Geotargeting allows you to target ads to specific locations. This can be done by targeting ads to users based on their IP address, giving you a pretty accurate idea of where they are located. Or, you can target users’ ads based on their location in their device settings. This is a great way to reach people who might be interested in your product or service but might not be actively searching for it. 

BEHAVIORAL TARGETING 

Behavioral targeting is another form of programmatic marketing that allows you to target ads based on someone’s past behavior. This could be things like the types of websites they visit, the kinds of products they purchase, or even their web browsing history. Behavioral targeting is a great way to make sure your ad reaches people who are most likely to be interested in what you’re selling. 

CONTEXTUAL TARGETING 

Contextual targeting allows you to target ads based on the context of the website or app where they will be displayed. This means that your ad will only be shown on websites or apps relevant to your product or service. For example, if you sell sports equipment, your ad might only be shown on websites or apps that are related to sports. This is a great way to reach people who are already interested in what you’re selling. 

AUDIENCE TARGETING 

Audience targeting allows you to target ads specifically to the people who are most likely to be interested in your product or service. This could be based on things like their age, gender, interests, or even lifestyle. Audience targeting is a great way to make sure your ad reaches the right people. 

If you’re thinking of using programmatic marketing for your business, these are all great benefits to keep in mind. Ready to get started? We can help! Contact us today to learn more about our programmatic marketing services.