The Learning Center

What does social media success look like to you? For some people, it might mean having a large number of followers. It might mean generating an increase in engagement on their posts for others. Still, others might prioritize website traffic or leads generated from social media. Whatever your definition of success may be, it’s essential to define it and track your progress along the way.  

Is It Possible to Measure ROI on Social?  

Return on investment from social media is a hot topic among businesses. Many people struggle to see how their time and effort into social media translates into sales. However, it’s not impossible to measure ROI on social media- you just need to use the right tools. 

One way to measure ROI is by tracking website traffic. By looking at the number of visitors who came from social media, you can understand how effective your social media campaigns are. You can also look at conversion rates, the percentage of visitors who purchase something from your website. If you see that more people buy products after seeing your social media posts, you know that your efforts are paying off. 

Don’t Get Swayed by Vanity Metrics 

There are a lot of different social media metrics that can be confusing and overwhelming. It’s important to focus on the ones that matter and help you achieve your business goals. Vanity metrics, while pretty, don’t always indicate success. On the other hand, actionable metrics can tell you what you need to improve your social media marketing strategy. 

Would you rather have 1,000 great followers interested in your business or 10,000 followers in a different country that will never buy from you? You’d rather have a few quality followers engaged and interested in what you have to say instead of high numbers of unqualified followers who are uninterested in your brand.  

Guide Your Customers to Where You Want Them to Go 

A term you may not be familiar with is a call-to-action.  A call-to-action is a strategic way to lead your customers towards what you want them to do. Not all call-to-actions have to be a “buy our product now” situation. You can ask your followers to click through your website, leave a comment to start more conversations under your posts, claim offers through social media, and so on. Whatever your goals are with social media, you can lead your followers to help you with those goals with call-to-actions. 

Defining your social media success is crucial in any marketing strategy. While every business should be taking advantage of social media’s massive reach, no two companies will have the same results and should not have the same strategies. 

If you’re ready to start defining your own success on social media, Titan Digital is here to help. Contact our office to get started today.