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When it comes to the prospect of digital advertising, the main goals include increasing the sale of products and creating conversation around your brand. Well, when you’re in insurance, what’s the best way to go about that? How do you place ads in front of the exact target audience you want without wasting money for ad space that may not always be useful to you? The answers lie within the geofencing strategy. Let’s talk about it. 

What Even is Geofencing?

It’s the new thing in the sales world that has everyone talking, but what does it really mean? That’s where we come in to help provide a little clarity into the unknown. Geofencing is a way to advertise to a target audience that is in a specific location. The geofencing technology uses Google Maps satellite imaging to see buildings and the surrounding area, so the mapping of the geofence can get very specific. This means you can geofence a specific building but leave any of the surrounding streets out. This is to make sure that the targeted audience is carefully curated to only consumers that enter a particular area. Once a consumer with a mobile device enters the geofenced area, the technology captures the device’s ID. This marks the user’s device to be sent display, video, and audio ads for up to a year. Other devices that are connected on the same network will also receive these ads. Because of how geofencing works, it is a perfect opportunity to take advantage of this technology for selling auto insurance. 

Advertise at a Car Dealership with Geofencing 

Imagine when a customer buys a car, they drive off the lot, head home, and then see your insurance policy ads while that new car is fresh on their minds. That’s what geofencing can do. Take a look at these brief examples of how geofencing particular dealerships can result in more purchases of auto related insurance.   

Advertising lower tier car insurance policies: 

• Target used car dealerships. 
• This audience will typically include people who purchase less expensive cars or new car buyers. 

Advertising higher tier car insurance policies: 

• Target new car dealerships/luxury brands. 
• This audience will be more focused on a more expensive car insurance policy. 

The best way to target most people interested in your policies is when geofencing car dealerships, including the parking lot and the building. You could exclude the areas of the dealership that may house the service centers, as those people already have cars and likely have insurance. This is all to ensure that the targeted audience is as curated to your desired demographic as possible. 

What About Different Types of Vehicles? 

This strategy doesn’t have to be used just for car insurance policies. You could use geofencing to advertise any product, but let’s turn the focus to motorcycle and ATV policies. We’ll follow the same theme of geofencing the dealerships that sell these vehicles, but we’ll add a few more options.  

For Motorcycles: 

• Geofence areas around motorcycle shows, biker bars, or anywhere biker culture would be found.   

For ATVs: 

• Geofencing outdoor stores or places that sell any sort of riding gear. 

Geofencing is something that many companies should be taking advantage of, and this should show how useful it can be for advertising and selling auto related insurance. The easiest way to get consumers to think about purchasing policies with your agency is by placing ads in front of them right after they have bought, or thought about, buying a car. 

Are you looking to dive into the world of geofence marketing? Our dedicated team at Titan Digital can assist you in all your digital marketing needs. Contact our office to get started on building your geofence.