The Learning Center
AKA... The Blog
AKA... The Blog
Are you noticing a distinct lack of engagement from your online fan base? If you’re posting a multitude of Facebook posts, Tweets, or sharing on Google + with little to no results, it may be the type of content you are posting. Take a look at your most recent social media post or share. What was it, and how much engagement did it receive?
To make a long story short, if your social media efforts are falling short, it is time to change up the content to suit your audience’s wants and needs. Try using a combination of these five types of creative content to spark a wave of audience participation.
If you run a small, local business, sharing the latest community news with your social media fans may prove beneficial. In addition, your audience is connected to your page or channel for a reason – they like your brand, product or service. Therefore, they will be interested in any relevant industry news. If there’s a new product on the market, or a recent law has impacted the industry as a whole, your audience wants to know. To entice your audience to participate in the online conversation, ask your audience about their stance or feelings about the news story.
If you’re savvy in the online marketing tactics of today, you know that creating consistent and intriguing content is one of the keys to steady online traffic, engagement, higher search rankings and more. In an effort to generate content, many businesses (regardless of size) maintain a blog. Since these blog posts are directly related to your business, products and services, your social media fans will already be interested in the topic and eager to learn more.
The Internet cannot get enough of well-designed and fascinating infographics. Infographics provide useful information in a visually appealing manner. For fans that do not have the time to devote to reading a lengthy news article or blog post, infographics are a great way to capture their attention and entice them to participate on social media. By connecting your blog posts, infographics and social media channels, you’ll be on track for improved social engagement in no time.
Did you know that high quality images are the most shared piece of content online? Images are a fantastic way to tell a story, share information, and captivate your fans. There are numerous types of images to share, from pictures of your latest product or of your employees enjoying their day. These attention grabbing, quick bits of content are easily shared by your fans and can create awareness for your company and services/products. Encourage your online fans to share their pictures of your business and services on your social channels too.
Similar to images, videos are highly intriguing to fans and provide an opportunity for connected customers to comment, share or ‘like’. For a great example, simply look at the success of businesses that utilize Youtube correctly for content marketing. Disney is a great example of a successful business using video production for their content marketing efforts. With their short and captivating videos, they can promote their latest film or amusement park ride while interacting with interested consumers.
From customer testimonials to quick ‘how to’ videos, the possibilities are endless with film. However, videos posted to any of your social media channels must be created at a professional level. A simple event captured by an iPhone held vertically is not the best piece of content for you to share with your fans. No customer wants to watch a product demonstration filmed by a shaky mobile phone.
Remember, all of your content, from blog posts to short videos, should be created on a professional level and portray your company in a positive manner.
After you’ve created and shared your original content, monitor the activity on your social media channels to fully gauge which type of content proves to be the best for your business. For some small businesses, images may work great in generating engagement while blog posts and news provide no participation. Your social media activity insight along with your website analytics will help you determine what type of content your audience loves, and which to avoid.
Titan Web Marketing Solutions can help put your social media plan on track. From handling your posting schedule to determining the best times and type of content to share, we’ve got all of your social media needs covered. Call our office today or connect with us online to learn more about becoming a Titan.
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