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Email marketing is a great way to get the word out about your hardware store, but it’s also important to know what you’re doing. Email is still one of the most powerful marketing tools out there, so it should be something every hardware store needs to take advantage of.  Here are some simple steps you can take that will ensure your campaign’s success.

Ask for Your Customers’ Emails 

Make sure every customer who buys from you has an opportunity to sign up for marketing emails. You can include a link on your website or add a step at checkout where the cashier could ask for a customer’s email. This lets you help build out an email list to start your campaign. 

Next, think about how often you should send emails. This varies based on industry norms, but once or twice per month would be reasonable for most hardware stores. If you want to send more emails per month, make sure your emails are spaced out, so you do not take up too much space in someone’s inbox.  

Make Your Campaign Look Nice 

Your email marketing campaign should also be well-designed. Use a template that looks professional and makes your hardware store stand out. These templates can come from the many programs that are used for email marketing, like Mailchimp, HubSpot, Sendinblue, etc. You can also use images to really capture customers’ attention. Keep your emails short and to the point, making it easy for customers to read and absorb the information. Also, include a call to action at the end and a link that goes to whatever your email relates to. 

Perfecting Your Content 

Adding promotional deals to your email campaigns will keep hardware store customers coming back time after time. Deals could include a percentage off, buy one get one free, or a certain dollar amount off their total purchase. By enticing customers with discounts, you can increase brand awareness and keep them interested in your hardware store products. You could also include helpful tips and advice on how to get the best use out of products they bought at your store. This can help build a relationship with customers who view your emails. If they feel like you are helpful to them, it could help attract them back to your stores. 

Check Your Performance 

It’s important to test your email marketing campaign before sending it out to ensure that everything looks correct and the links work properly. You should also track how well your campaign performs so you can make changes as needed. Analyze your campaign report to see whether your email received a good number of opens and clicks. If your numbers aren’t looking good, you may need to test changing your content around, different subject lines, or better call to action links. 

Email marketing can be a highly effective in hardware stores. With the right email campaign, you could see a big return on investment. If you own a hardware store and are ready to get an email marketing campaign started, let us know! Here at Titan Digital, we have years of experience working in this industry and would be more than happy to help.