What Better Way to Captivate an Audience?
Videos benefit every aspect of online marketing. You can captivate visitors to your website, engage your audience on social media or run ads on YouTube. We often like to compare it to TV, which allows you to easily reach large numbers of people in any city. The same is true when you use video online.
One major difference is the cost! TV ads are typically expensive to produce and run on network or cable channels. Professional videos produced for use online are a different matter. They are much more affordable to create, and you get a lot more mileage out of them.
Companies and the people that work for them have stories to tell. Our job is to bring those stories to life. Maybe you know what you want to say but not how to say it? You have the people, but how can they be used? Your location is great, but what should the shots look like? Don’t worry about it. We’re master storytellers. See some of what we’ve done below.
Once we get the green light for the video, we’ll get the team together. A quick brief will follow so we can have a few initial ideas ready to go and get a gauge on who we are working with. Can they handle the camera? Or do we need an actor? A little warm up to be better prepared for the project. Then we’ll dig into the details.
We start with a creative strategy. We need to understand what kind of video we need to produce and how it will be used. For that, we talk to you.
After our strategy session, it’s time to get to work. Our team will put together the story that needs to be told and the words that need to be said.
Here is where the fun begins - shooting on location. We’ve got to find the best spots, coach the people and get some action going.
The real magic is in the editing. We’ll take the raw footage, stock clips if needed and add the effects, music and voice.
You’ll get the first look. If anything needs to be changed, you’ll let us know. Once done, you’ll do a final review and sign an approval.
The video is finished, and it’s ready to view. We’ll provide a video file for you to use and, if requested, load it onto your website and YouTube.
Video is about telling a story - your story. More than most media forms, video puts your business out there for people to see. Don’t know what to say? That's okay, we’ve got your back. We’ll figure it out for you. The case studies shown are of clients in that same position. To learn more about how we work, we encourage you to take a moment and read them yourself.
